The New Reality of Real Estate

A growing segment of our population is going to rent a home for many years instead of buying. Those that do buy will increasingly need special terms. This is due to the increased mobility of our society in search of jobs and careers, more single and childless families, and the lack of credit or funds to finance purchasing a home. These factors will force a change in the way a home is marketed and sold, or not. A seller will need a company that can provide vast marketing expertise using the internet media over traditional methods to reach the new mobile, WEB savvy customer. Homes will need to be promoted to sale, lease, lease/option or owner financed. Sellers will need Realtors that know each of these methods in order to move the home in as short a time as possible and at the highest value. Future Realtors will need to be educators, consultants and innovators as well as sales representatives. Successful Real Estate Agencies will need to be able to tap into every possible customer segment. In the past, traditional realtors have avoided leasing and special financing sales like someone with the swine flu. To serve the new residential sales world all marketing avenues will need to be promoted in order to meet the needs of both seller and tenant-buyer. Agents will need to explain the positives and negatives of each type residential transaction, both transactional and financial, to the seller or tenant-buyer. Each customer will need this information, and a competent advisor, in order for them to make the best decision on the different opportunities and offers they receive. Locating and teaming with this new type of Real Estate Company will be very beneficial to all parties.

Mike Cockrell, President National Real Estate Services
www.nationalrealestateservices.com